Casablanca, January 2020. In line with its attractiveness strategy consisting of improving mobility and animation services for the city of Casablanca, Casablanca Events & Animation has selected M2M group for the launch of its customizable city cards program backed by payment accounts and offering a wide range of digital services within and outside the city.
Aimed for both Casablanca’s residents and its national and international visitors, the multi-service city card is based on a dual offer; combining a prepaid card with a mobile application for payments and withdrawals, instant recharging, bill payments, money transfers and account management.
In addition to these functionalities, the multi-service card integrates identification and access applications to several dematerialized services, including public transport, sport and cultural events along with museums; while offering its holders discounts within partners loyalty programs.
The card issuance program is carried by NAPS, a payment institution approved by the Central Bank of Morocco and a subsidiary of M2M Group; and is backed by the electronic payment platform, MX Payment™.
In partnership with M2M Group, Casablanca is favorably negotiating a major step towards the Smart City !
